Editor In Chief and Founder of VIM Magazine Jorge Lara, on the art of creating and living, on what's next and looking back, and believing that nothing is impossible.
On the Art of Creating And Living
It seems to always begin with a dream, a bit of fancy, realizing your surroundings, making them your own, in a visual style that doesn't negate your sense of being, but that elevates it to a wholly different level. First, you have to ask yourself, what is your mantra? What's your calling in life. What makes you realize your potential? What makes your existence more than worthwhile. You make yourself your own creator, to live is to create, to make an impression on the world that you see through your eyes.
"First, you have to ask yourself, what is your mantra? What's your calling in life. "
This magazine has been an extension of that. It’s helped me realized my potential as I realize the potential for this city. This city, this city is a waking dream. Sometimes you don’t realize what is real and what is fantasy. The artists are just personas but it’s who they are. We make bold irrational decisions but it’s always worth taking a risk for your art, if you believe in it enough because honestly if you don’t believe your own hype then no one else will.
We live this life and realize how short it really is. The years become decades in a century where your perception of yourself was the only thing that really held you back.
"The years become decades in a century where your perception of yourself was the only thing that really held you back."
On What’s Next And Looking Back
Creatively speaking, I feel as though I still have a good 20 years left in me and honestly I think I am just starting. I do take a couple months off here and there to realize anew the potential. I created a poetry nonprofit and magazine for one primary reason. No one else was doing anything close to it or bringing it justice. I always see things and tell myself, I can do something better. And it’s nothing against that person or artist, it’s just that I like looking at ideas and problems and create solutions for them. The key is to make something better than what has come before. Las Vegas lacks many things so I always admire the individuals who take it on their own to create something of substance, something ideal, that may catch on or for a brief moment create that spark of imagination in another human being.
"....it’s just that I like looking at ideas and problems and create solutions for them. The key is to make something better than what has come before"
"If you would have told me that I would be working with creative agencies and organizations on projects that I love I would not believe you."
On Believing That Nothing Is Impossible
If you would have told me that I would be working with creative agencies and organizations on projects that I love I would not believe you. It’s been a true honor to be able to give back, to be respected by my peers, to be able to express myself and let my work stand on its own.
I’ve always loved the art of design, the art of language, the idea of reinventing yourself through your growth and ideals and the way you perceive the world.
We are all humans with a need to reach out. Just some are more vocal than others and some are more radical and depart from the norms. It all depends on what type of creative monster you want to be.
Nothing is impossible when everything that you can imagine is tangible, within reach. What we cater our souls to believe. We are the overreaching hearts aching for an idea we can make our own.
The potential for this magazine has not been reached. In a couple of months we will be changing gears, working toward a digital / print edition has been our ultimate goal and it’s something that would cap this whole endeavor off nicely. So yes, it’s in the works. Finishing up a media kit we will be presenting to potential sponsors and advertisers.
So what does the future hold? Already confirmed the next LUSH exhibition for 2019, creating a local press that will print books and promote them like only we can, continuing our endeavors with the nonprofit poetry organization as we look for ideal candidates with a background in nonprofit work to fit the criteria needed to move forward, creating new photography for the magazine and for other creators.